Action Alerts

FDA Comments Needed – Deadline November 8, 2016

Download Template Letter

Dear Breastfeeding Supporters,

The Food and Drug Administration (FDA) is finally taking some major steps to tighten scrutiny of the labeling (and accompanying advertising) messages that the infant formula industry has been using to market their products in the US. We need your help to send a strong message to FDA to keep it up — and do more! Please consider submitting a comment letter by the November 8 deadline, using the template provided.

In addition, the Infant Formula Nutrition Council of America (INCA), the lobbying arm of the infant formula industry, wants FDA to extend the comment period on the Structure/Function Claims Proposed Guidance by 90 days – until February 8!

If FDA extends the process into the period of transition to a new Administration, the proposed guidance could be badly delayed, lost in the mists of time, or completely derailed.

We urge you to oppose this request, which seems politically motivated, in your comments to FDA. The guidance proposal is not rocket science in that it simply asks for comment on the issue of requiring that claims be based on scientific studies that meet commonly accepted criteria for rigor and integrity. Like all other stakeholders, the formula industry should be able to prepare comments on this straightforward proposal by the November 8 deadline.

Please spread the word to your networks, so that we can counter expected industry push-back by generating as many letters as we can this week.


As you all know, formula companies are in fierce competition and making more and more “structure/function” labeling claims, often linked to an underlying marketing message that infant formula is “closer to breast milk than ever.” An example of a structure/function claim is a statement that the formula “supports digestion.”  Many of us have seen how these claims confuse and mislead parents, and contribute to the kind of marketing that undermines both exclusive breastfeeding and the duration of breastfeeding.

On September 9, FDA, for the first time ever, proposed draft guidance for industry, entitled “Substantiation for Structure/Function Claims Made in Infant Formula Labels and Labeling,” which describes the type and quality of evidence that FDA thinks industry should use to substantiate structure/function claims, recommends that the evidence meet “competent and reliable evidence” standards, and strongly suggests that companies use clinical research trials to back up their assertions.

Numbers Count!

This draft guidance is a huge step in the right direction, and it’s very likely that industry will push back with many objections. FDA needs to hear from breastfeeding experts like you that they are doing the right thing, and need to do even more, to protect mothers and babies from misleading labels and marketing. Numbers DO count: FDA officials are required to read and track each comment letter that they get, and report the results publicly. So let’s get those letters pouring in to FDA!

How to Comment and Generate Letters

  1. Download and adapt the Template Letter to complete your comments. Use the prompts (in red) to add your evidence, stories and additions. Choose “we” if your letter is coming from an organization or coalition, “I” if from you as an individual. Put the letter on your organizational or personal letterhead.
  1. Submit your letter electronically by going right to docket number FDA-2016-D-2241. (The link is The Proposed Guidance is the first of the two FDA documents listed there. Click on “COMMENT NOW!” Fill in the top box by simply saying you are pleased to comment on the Proposed Guidance Docket Number FDA-2016-D-2241, then upload your letter following the instructions below that. You can also go to the Federal Regs website at and find the FDA Proposed Guidance by searching for it using FDA-2016-D-2241.
  1. Spread the word! Use or adapt this Alert and materials to send out a call to action to your networks to generate more letters to FDA.


Contact Laurie True at California WIC Association at or Cara Wilking, Consulting Attorney, at Thanks to Cara Wilking, Sabrina Adler of ChangeLab, and many others for their time and assistance with this amazing team effort!


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