World Breastfeeding Week/National Breastfeeding Month


World Breastfeeding Week is celebrated every year from August 1-7 all over the globe to encourage breastfeeding improve the health of babies around the world.

2017 World Breastfeeding Week Theme



The California Department of Public Health, Center for Family Health, released a World Breastfeeding Week 2017 Social Media Campaign. The plan includes verbiage for Facebook and Twitter, and includes images to share.

Click here to access and download the CDPH #WBW17 social media campaign:
World Breastfeeding Week Plan


This year’s National Breastfeeding Month theme—Charting the Course Together—will focus on how we can use data and measurement to build and reinforce the connections between breastfeeding and a broad spectrum of other health topics and initiatives. Referencing the Healthy People 2020 (HP2020) objectives and the World Breastfeeding Trends Initiative (WBTI) markers, we will lift up the cross-cutting, collective impact of breastfeeding as a high priority public health issue. As we look ahead to the Healthy People 2030 development process now underway to update our national health objectives, as a field we can “chart the course together” to ensure breastfeeding is incorporated into all relevant areas of the public health agenda.

There are many ways to participate! Learn more at

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