Promoting Communication Education
Promoting community education aims to reach groups of people with information and resources for improving health. Community education is broadly targeted at groups or the population at large.
Mass media campaigns have been shown to increase awareness, change attitudes, and provide a context in which other strategies can succeed, such as public policy change.
Effective community education not only alerts individuals to new information, but also builds a critical mass of support for healthier behavior, norms, and policy change.