2024 CBC Summit Early Bird Registration Breaks Records

December 3, 2023

California Breastfeeding Coalition

The 2024 Virtual California Breastfeeding Summit is shaping up to be another record-breaker. For the second year in a row, we’ve experienced our highest-ever ticket sales during this Early Bird registration period.

As of Nov. 30, we have 419 lactation advocates, researchers and professionals who have committed to attending. Student and general ticket sales are similar to last year. The Peer Counselor/Doula ticket type, however, saw an increase of almost 30 additional registrants.

This increase is likely due to WIC Nutritional Assistants (WNAs) being added to this ticket type, said Executive Director Jasmine Pettis Marquez.

“We know PHFE WIC took advantage of the change to register several of their WNAs,” Marquez said, adding that the Los Angeles County agency has the highest representation so far among Summit registrants.

Another factor could be the continuation of the “register now; pay later” option, which allowed organizations to benefit from the Early Bird discount even if their procurement departments are backed up on issuing payments. The “pay later” option remains available during the regular registration period. Until Jan. 8, ticket prices are:

  • $300 — General Attendees
  • $200 — Students
  • $200 — Breastfeeding Peer Counselors, Doulas, or WNAs

“We’ve worked so hard this year to improve the registration experience for attendees and to support organizations who want to sponsor their staff,” Marquez said. “Our goal is to get better each year, and it feels like we’re succeeding.”

To register for the Summit, visit the event page.