WHO Code Violators Exploit Families to Enhance Their Brand
Last week we celebrated the second “Normalize Breastfeeding Day” as five Mayors across the country took a stand for breastfeeding families worldwide. Unfortunately, only hours into the full-day event schedule, the event was accidentally cancelled according to Facebook Customer Service. This accident removed 933 users who RSVP’d from the event and instantly deleted 3000 shares of content that had accrued during the months that the event had been active. It was an extremely difficult day, full of confusion, frustration, yes..so many tears. Thankfully, I was surrounded by amazing team of Virtual Co-hosts who kept the day focused and right on track through their LIVE broadcasts throughout the day. The Saturday leading into the event. however, it was brought to my attention that a few of the co-hosts were companies currently in violation of the WHO Code. Promotion of the WHO Code is huge part of our international event. The International Code of Marketing of Breastmilk Substitutes is an international health policy framework for breastfeeding promotion adopted by the World Health Assembly (WHA) of the World Health Organization (WHO) in 1981. The code is a living document that was published to further promote and protect breastfeeding all around the world. The acts that violate the code are simple; however they are packaged in an very complex manner.